Ministry of Investment
World Coffee Day × Saudi Handicrafts Year
An internal activation combining World Coffee Day and Saudi Handicrafts Year 2025 into one cohesive experience aligned with the Ministry of Investment’s brand.
Project images
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Project highlights
01Content Integration
Coffee and Saudi handicrafts were brought together within one cohesive branded experience.
02Visitor Experience
An interactive journey connected the coffee and handicraft zones and encouraged employee participation and exploration.
03End-to-End Delivery
From concept and 3D design to onsite setup and event-day operations.
Quick facts
- 300+ employees
- Riyadh